Social Psychology

Student Learning Program

Chapter 14: Helping and cooperation

Key Terms

egoism
Behavior motivated by the desire to obtain personal rewards

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In this chapter

  1. Chapter 14 introduction
  2. When do people help?
  3. Why do people help? Helping for mastery and connectedness
  4. Role of superficial or systematic processing in helping and cooperation
  5. Prosocial behavior in society
  6. Chapter overview (PDF)
  7. Fill-in-the-blanks
  8. Multiple-choice questions